Craft beer is the focus of Visit Tampa Bay's latest marketing campaign

The Tampa Bay region has the greatest concentration of craft breweries in Florida, and with unique local ingredients like citrus and Cuban coffee, ...

July 22, 2022
10:48 PM

The Tampa Bay region has the greatest concentration of craft breweries in Florida, and with unique local ingredients like citrus and Cuban coffee, Visit Tampa Bay plans to make the craft beer scene a focal point for tourism in the area.Ybor City opened Florida's first commercial brewery, Florida Brewing, in 1896. In addition to the region's iconic craft brewing, thanks to Prohibition-era rum running and the area's cultural diversity, Tampa boasts a unique cocktail scene as well.ALSO READ: Why Tampa Bay Is Becoming A Craft Beer HubThe updated Bay Crafted campaign aims to bring beer and spirits enthusiasts into Hillsborough County for overnight weekend trips, drive additional revenue to local businesses, and welcome multicultural travelers.

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